On June 27th, the gala of the III Advertising Communication Awards organized by A Crear, the Association of Communication Companies of La Rioja, was held.
Our “Vota chorizo” campaign was awarded the most important of them all, Best Integrated Campaign, which includes at least four different media.
Jorge Martínez, creative manager of the agency Hola Jorge, went up to collect the award as the company responsible for the campaign, which was presented by Alfonso Dominguez, Minister of Finance, Public Governance and Digital Society of the Government of La Rioja.
Jorge explained the success of the campaign, which sought to make the seal visible through an ingenious and empathetic advertising campaign launched close to the municipal and regional elections. To this end, posters were pasted all over La Rioja, a “program” was sent to homes, daily “electoral” messages on social networks, press inserts, banners, radio spots, street surveys and a microsite (https://chorizoriojano.org/vota) where anyone could vote for their favorite flavor, sweet or spicy, and find out daily the most voted flavor by community, age or sex.
