La IGP Chorizo Riojano has been present at the Meat Attraction event, held from September 17 to 19 at IFEMA (Madrid).
This event is one of the main meeting forums for professionals in the agri-food sector, with the participation of representatives from the entire value chain of the meat sector: producers, distributors, public institutions...
For the third consecutive year, the cooperative bank Cajamar, a financial group specializing in the financing of agri-food companies, has supported the Spanish meat industry at Meat Attraction and has lent its space to present the conference “La Rioja, land of wine and chorizo” and the IGP Chorizo Riojano Sensory Tasting.
In this session, Pedro Álvarez, representative of the PGI Chorizo Riojano and CEO of -Ivoro Food Innovation Hub, gave a lecture on this modern, iconic and authentic product of Spanish culinary tradition, which brings together the best of the essence of La Rioja.
Among other aspects, the social and economic impact that the related companies - operators of the PGI Chorizo Riojano have on the communities where they are located and, in general, on Spain as a whole was addressed.
Ensuring food security, reducing hunger in the world and promoting sustainable agriculture is one of the most important goals of the the goals set by the United Nations in its SDGs. With this commitment, the PGI Chorizo Riojano and operators in the region also work with the aim of improving the quality of life of the inhabitants of La Rioja, contribute to environmental sustainability and promote the growth of rural areas.
The highlight of the day was a sensory tasting led by Elena Romero, head of the sensory & consumer area of Ctic Cita Centro Tecnológico Agroalimentario, head of the tasting panel of the PGI Chorizo Riojano, in which participants had the opportunity to taste some of the most characteristic varieties of chorizo in the region, appreciate its properties and learn in depth about its production method, which combines the best of the Rioja tradition with the latest innovations in the agri-food industry.
Meat Attraction is an international benchmark event in the meat sector and aims to position Spain and its meat industries, favoring marketing and helping to place Spanish producers among the world's leading suppliers.
In this context, the success of the event dedicated to Rioja chorizo once again highlights the importance of this iconic, high-quality product, which represents the best of Spanish and Rioja gastronomy.
